THE BIG NEWS
A year after a very lonely winter with a newborn, I decided to take a chance. I started the Mrs. Nipple blog and community because I felt like there wasn’t a space to connect with new moms during pregnancy and that first year home with a newborn. I also remembered having a million questions when I was pregnant. While registering, I so wanted to connect with real moms and not just websites filled with information. I was also blown away by the amount of women running small baby companies and so passionate about innovative baby products. I launched Mrs. Nipple November of 2017.
It’s been an incredible few years! I’ve loved every minute of this journey and will still be continuing to focus on Mrs.Nipple, even with this new venture.
Over the last few years as I started learning more and more about blogging, I became extremely passionate about the business aspect of blogging and the influencer space. I also started doing a great amount of networking with brands. One common theme I heard from small, medium, and large sized companies was the obstacles they faced when trying to find influencers that both align with their brands and deliver results.
This didn’t surprise me. After over a year of market research, it was very clear that from a brand perspective it’s very hard to weed out the influencers from the people who want to be influencers but just inflate their follower count, likes and comments with unethical strategies. From a brand perspective, follow count, likes, and comments are how many brands decide if they want to work with an influencer. However there are more important metrics on which brands should be focused. At Mrs. Nipple + Co we’ve developed a vetting system which analyzes multiple data points so brands can be confident in their partnerships in the influencer space.
At Mrs. Nipple + Co. we also developed the highest level of respect for so many bloggers that are busting their backsides every single day with hundreds or even thousands of real likes, comments and followers but are having to compete with knock off influencers who hurt this entire market. I wanted to work with brands to help them develop an influencer strategy they can feel good about and help connect them with authentic influencers who are moms.
What I soon realized was millennial moms are all influencers in their own right. We naturally love talking about everything mom and what’s working and what’s not. That’s why I’m launching the first social media agency, Mrs. Nipple + Co. that is open to bloggers, mom coaches (anyone that guides a mom or mom to be in any way), and the everyday mom (moms that love telling their mom friends and family about everything baby). I wanted this entire community to have a space at Mrs. Nipple + Co. and be able to connect all of you with mom brands, either with paid partnerships or to sampling programs with access to free product. There really is something for everyone! So, if you are a blogger, a mom coach, or an everyday mom head to, www.mrsnippleandco.com to sign up to become part of the Mrs. Nipple + Co. influencer agency and sign up for potential brand collaborations.
For brands, please visit www.mrsnippleandco.com to learn more about Mrs. Nipple + Co. I would love to connect. Not only am I developing an incredible roster of moms to work with but if you want to keep your influencer efforts in-house I also offer a one day course called, “The Goodies”. Where I both develop an influencer strategy for your brand and teach you the ins and outs of navigating the influencer space.