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MRS. NIPPLE

BABY SHAMPOO

Whether a seasoned or soon-to-be mom, you likely know how important it is to use safe products with gentle ingredients. It can be overwhelming to select a shampoo for your child as there are quite frankly just too many options! We have done the hard work for you and curated this list of our top Shampoo picks.


Here’s the deal: DevaCurl is the premiere product line for curly haired kids and mamas alike! Founded in New York City in 1994, DevaCurl has a near cult-like following of curly-haired devotees around the world. All of their products are inspired by their curl community, perfected in their salons, and have a clean ingredient list making them safe for babies and toddlers.

Material: Sulfate, Paraben, Silicone, and cruelty free.

Price: $10-$46 per bottle

Love it: Products are known to hydrate, define, and maintain healthy texture without stripping hair of its natural moisture, the key to good looking curls. Their company blog offers tons of curly hair tips!

Not so much: Not a one stop shop for families with straight and curly haired kids.

What are moms saying?: “I’ve been using DevaCurl products on my 3 year old for a few months and his hair looks significantly better than with traditional shampoo/conditioner. There is less frizz and his curls are very defined. DevaCurl uses natural ingredients so it is gentle on his eyes as well.” - Liz A. 

Bottomline: Top pick for curly hair! Mom and baby-friendly line offering a clean ingredient list that yields quality results for hard to tame curls.

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DevaCurl

Beautycounter

Here’s the deal: One of the leaders in the clean beauty movement, Beautycounter’s core mission is to get safer products into the hands of everyone. The company was founded by a mom, Gregg Renfrew, after discovering how unregulated the beauty industry truly is. In addition to their full product line, the company took special care to create a safe bath collection that is gentle, effective, and kid-friendly. 

Material: Free of irritants and hidden harmful ingredients. Gluten & nut free. The company has a "Never List" of more than 1,500 questionable or harmful chemicals that the brand will never use in their product line. 

Price: $18-$20 per bottle

Love it: The specially formulated Baby Gentle All-Over Wash is a two-in-one hair and body wash that is ideal for delicate skin. The gentle, tear-free formula effectively cleanses and nourishes without stripping away moisture. The Nice Do Kids Shampoo for older kids is gentle enough for daily use and contains a mix of broccoli, carrot root, and strawberry extracts that leaves hair shiny and soft. Bonus: Hints of citrus oils and vanilla extract give the formula a creamy orange-vanilla swirl scent that kids love!

Not so much: Price per ounce is significantly higher than other brands. Can only be purchased through Beautycounter consultants and on their website.

What are moms saying? “A little goes a long way. Perfect shampoo for my son’s fine hair. Beautycounter leaves his hair bouncy, extremely clean/film free, and as an added bonus it smells AMAZING!” - Erica B.

Bottomline: Best all around pick for ingredient conscious moms. Added bonus: The chic packaging looks great on your bathtub ledge!

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California Baby

Here’s the deal: What began as one new mom's quest for a safe baby shampoo has grown into a collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids and adults with sensitive skin. Their famously gentle washes are non-drying, pure, and perfect for those with sensitive skin or chemical sensitivities.

Material: Plant based. Ingredients vary by product but generally speaking, the company stays far away from GMO’s, Triclosan, SLS and other harsh sulfates that can dry and irritate the skin.

Price: $11-$15 per bottle

Love it: We love that you can shop their shampoo offering online by allergy and skin concern. Parents appreciate the pump function, for a swift one-handed squeeze during bathtime. Woman owned business and made in the USA! 


Not so much: Could not find a negative review out there.
What are moms saying? “I have literally tried every shampoo on the market that claims to be the go-to for babies with eczema. This is by far the best! We are so thankful to have found it! - Amanda S

Bottomline: Top pick for kids with sensitive skin.

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Babyganics

Here’s the deal: Babyganics shampoos offer a foamy cleanser consistency featuring their signature blend of tomato, sunflower, cranberry, black cumin and raspberry seed oils. Organic and plant-based ingredients work their magic to nourish and clean from head to toe.

Material: The brand claims that their “products always start with plant-based and plant-derived ingredients, organic when practical, as well as carefully chosen synthetics or preservatives needed to create the kind of formulas that work effectively and that parents can feel good about using around their babies.”

Price: Start at $8.99 per bottle

Love it: Offered in three versions: fragrance free, orange blossom, and chamomile verbena. Love that this is a more mass market product making it convenient to buy almost anywhere! 

Not so much: Some Moms feel the product is not tear free as stated on the packaging.

What are moms saying?: “I use this for both of my children (2 and 4) and love that it is fragrance free and gentle enough for sensitive skin. I have found this to be the greatest value for a shampoo with clean ingredients.” - Lindsay K.

Bottomline: Top pick for budget-conscious moms seeking a gentle option with a natural ingredient list. 

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